The more things change, the more things stay the same. Such was the case with this week’s ratings release for the third quarter of 2021 as, to the shock of no one, the Fox News Channel was victorious with its 79th straight quarter as the top cable news channel while CNN and MSNBC saw numbers tank to levels not seen since Barack Obama’s second term as President.
Of course, Zuckerville (otherwise known as CNN) and MSNBC will see zero reason to change their divisive and poisonous yet tiresome business models.
According to an FNC press release from Tuesday, the ratings win coincided with its 25th anniversary as it was also “the most-watched network in all of basic cable with total day and primetime viewers” and “its highest-rated quarter of the year in both total viewers and the coveted 25-54 demo.”
Fox wrote that their 79th straight quarter of dominance came with victories in “every single weekday hour with double and triple digit percent advantages” and total day overages of 1.4 million total viewers and 227,00 in the demo with those numbers rising to 2.4 million and 377,000 in primetime, respectively.
As for CNN, Zuckerville had its worst quarter in the 25-54 demo since 2014 with year-over-year total day ratings tanking 36 percent for all viewers and 41 percent in primetime via the same metric.
Things were even worse for CNN when comparing Q2 to Q3 as their primetime viewership has fallen 46 percent with all viewers and 52 percent in the 25-54 demo. And something tells us more Cuomo scandals and Don Lemon meltdowns won’t fix their problem.
Now leading MSNBC, Rashida Jones has quite the mess on her hands. While the network’s year-to-year numbers with total viewers have slid 39 percent in total day and 38 percent in primetime, the demo has cratered with a loss of 52 percent in total day and 51 percent in primetime from September 2020.
And to further pour salt on the wound, they had their worst quarter in the demo since the “Lean Forward” days of 2015.
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