An embattled Facebook Inc. is changing its name to Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg says is its commitment to developing the new surround-yourself technology known as the “metaverse.” But the social network itself will still be called Facebook.
Skeptics immediately accused the company Thursday of trying to change the subject from the Facebook Papers, the trove of leaked documents that have plunged it into the biggest crisis since it was founded in Zuckerberg’s Harvard dorm room 17 years ago. The documents portray Facebook as putting profits ahead of ridding its platform of hate, political strife and misinformation around the world.
Marketing consultant Laura Ries likened the move to BP rebranding itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment.
“Facebook is the world’s social media platform and they are being accused of creating something that is harmful to people and society,” she said. “They can’t walk away from the social network with a new corporate name and talk of a future metaverse.”
Facebook the app, where users post personal updates and register likes, is not changing its name. Nor are Instagram, WhatsApp and Messenger. The company’s corporate structure also won’t change. But on Dec. 1, its stock will start trading under a new ticker symbol, MVRS.
The metaverse is sort of the internet brought to life, or at least rendered in 3D. Zuckerberg has described it as a “virtual environment” you can go inside of, instead of just looking at on a screen. People can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices.
It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.
Other tech companies such as Microsoft, chipmaker Nvidia and Fortnite maker Epic Games have all been outlining their own visions of how the metaverse will work.
Zuckerberg said that he expects the metaverse to reach a billion people within the next decade and that he hopes the new technology will creates millions of jobs for creators.
The announcement comes amid heightened legislative and regulatory scrutiny of Facebook in many parts of the world because of the Facebook Papers. A corporate rebranding isn’t likely to solve the myriad problems revealed by the internal documents.
Zuckerberg, for his part, has largely dismissed the furor triggered by the Facebook Papers as unfair.
Some of Facebook’s biggest critics seemed unimpressed by the name change. The Real Facebook Oversight Board, a watchdog group focused on the company, announced that it will keep its name.
“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,” the group said in a statement. “Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.”
In explaining the rebrand, Zuckerberg said the name Facebook doesn’t encompass everything the company does anymore. In addition to its social network, that now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more.
Buried deep in Biden Infrastructure Law: mandatory kill switches on all new cars by 2026
Remember that 2700-page, $1 trillion dollar infrastructure bill that the US government passed back in August? Well, have you read it? Of course we’re joking — we know you haven’t read it. Most of the legislators who voted on it probably haven’t either. Some folks have, though, and they’re finding some pretty alarming things buried in that bill.
One of the most concerning things we’ve heard so far is the revelation that this “infrastructure” bill includes a measure mandating vehicle backdoor kill-switches in every car by 2026. The clause is intended to increase vehicle safety by “passively monitoring the performance of a driver of a motor vehicle to accurately identify whether that driver may be impaired,” and if that sentence doesn’t make your hair stand on end, you’re not thinking about the implications.
Let us spell it out for you: by 2026, vehicles sold in the US will be required to automatically and silently record various metrics of driver performance, and then make a decision, absent any human oversight, whether the owner will be allowed to use their own vehicle. Even worse, the measure goes on to require that the system be “open” to remote access by “authorized” third parties at any time.
The passage in the bill was unearthed by former Georgia Representative Bob Barr, writing over at the Daily Caller. Barr notes correctly that this is a privacy disaster in the making. Not only does it make every vehicle a potential tattletale (possibly reporting minor traffic infractions, like slight speeding or forgetting your seat-belt, to authorities or insurance companies), but tracking that data also makes it possible for bad actors to retrieve it.
More pressing than the privacy concerns, though, are the safety issues. Including an automatic kill switch of this sort in a machine with internet access presents the obvious scenario that a malicious agent could disable your vehicle remotely with no warning. Outside that possible-but-admittedly-unlikely idea, there are all kinds of other reasons that someone might need to drive or use their vehicle while “impaired”, such as in the case of emergency, or while injured.
Even if the remote access part of the mandate doesn’t come to pass, the measure is still astonishingly short-sighted. As Barr says, “the choice as to whether a vehicle can or cannot be driven … will rest in the hands of an algorithm over which the car’s owner or driver have neither knowledge or control.” Barr, a lawyer himself, points out that there are legal issues with this whole concept, too. He anticipates challenges to the measure on both 5th Amendment (right to not self-incriminate) and 6th Amendment (right to face one’s accuser) grounds. He also goes on to comment on the vagueness of the legislation. What exactly is “impaired driving”? Every state and many municipalities have differing definitions of “driving while intoxicated.”
Furthermore, there’s also no detail in the legislation about who should have access to the data collected by the system. Would police need a warrant to access the recorded data? Would it be available to insurance companies or medical professionals? If someone is late on their car payment, can the lender remotely disable the vehicle? Certainly beyond concerns of who would be allowed official access, there’s also once again the ever-present fear of hackers gaining access to the data—which security professionals well know, absolutely will happen, sooner or later. As Barr says, the collected data would be a treasure trove of data to “all manner of entities … none of which have our best interests at heart.”
Microsoft employees say hello by pronouns and race
Facebook plans to shut down its facial recognition program
- Meta, the company formerly known as Facebook, on Tuesday announced it will be putting an end to its face recognition system.
- The company said it will delete more than 1 billion people’s individual facial recognition templates as a result of this change.
- Facebook services that rely on the face recognition systems will be removed over the coming weeks, Meta said.
Facebook on Tuesday announced it will be putting an end to its facial recognition system amid growing concern from users and regulators.
The social network, whose parent company is now named Meta, said it will delete more than 1 billion people’s individual facial recognition templates as a result of this change. The company said in a blog post that more than a third of Facebook’s daily active users, or over 600 million accounts, had opted into the use of the face recognition technology.
Facebook will no longer automatically recognize people’s faces in photos or videos, the post said. The change, however, will also impact the automatic alt text technology that the company uses to describe images for people who are blind or visually impaired. Facebook services that rely on the face recognition systems will be removed over the coming weeks.
“There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use,” the company said. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”
Ending the use of the face recognition system is part of “a company-wide move away from this kind of broad identification,” the post said.
Meta, which laid out its road map last week for the creation of a massive virtual world, said it will still consider facial recognition technology for instances where people need to verify their identity or to prevent fraud and impersonation. For future uses of facial recognition technology, Meta will “continue to be public about intended use, how people can have control over these systems and their personal data.”
The decision to shut down the system on Facebook comes amid a barrage of news reports over the past month after Frances Haugen, a former employee turned whistleblower, released a trove of internal company documents to news outlets, lawmakers and regulators.