The fitness company Peloton has blocked users from using hashtags reading “Let’s go Brandon” after several users started putting the phrase in their personal profiles.
“Hateful , offensive, or obscene speech is strictly forbidden on the Peloton Service,” the company’s guidelines read. “This includes any leaderboard names, locations, profile pictures, Tags or any other User Content that promotes, relates to, or condones lack of respect, discrimination, or violence of any kind against individuals or groups based on age, ethnicity/culture, race, nationality, immigration status, disability status, physical ability, gender or gender identity/expression, sexual orientation, religion, veteran status, body shape, socio-economic status, or political affiliation.”
The “Let’s go Brandon” phrase has spread like wildfire over the past month as a euphemism for the phrase “F*** Joe Biden .” It has been used to protest the Biden administration by sports fans, musicians, and even politicians across the United States.
The hashtags #StopTheSteal and #TrumpWon were also reportedly removed from the platform earlier this year, according to PJ Media.
Peloton introduced user tags in 2020 to “provide a more robust way for our Members to connect with one another through shared interests or identity,” the company website says . Users are able to select tags or create their own to connect with the users in the Peloton community who use similar tags. The company says that the feature was “inspired by the sub-communities that came together online as a result of Members connecting over shared interests.”
Peloton said that it has “a zero tolerance policy against divisive, explicit, or other content that violates our policies.”
“We welcome Members from all walks of life to represent themselves through their Tags or by having thoughtful conversations in our groups,” Peloton explained in a statement to the Washington Examiner. “However, we have a zero tolerance policy against divisive, explicit, or other content that violates our policies. We actively moderate our channels and have removed Tags that span the political spectrum, while still allowing Members to express themselves using Tags like #WomenForTrump.”
Some conservative users have spoken out against the ban.
“They force every left-wing thing down your throat and we can’t have a ‘Let’s Go Brandon’?” Peloton user Shannon said.
“For a company who claims to be so inclusive, they sure do alienate a big portion of its members,” Peloton user Stephanie said. “Attempting to silence our voices will not silence us. It will only grow our will to speak louder.”
Employees at Peloton were reportedly made to take anti-racist training earlier this year .
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Salvation Army: White donors need to offer ‘Sincere Apology’ for their Racism
The Salvation Army wants its white donors to give it more than just money this Christmas season.
Its leadership is also demanding they apologize for being racist.
It’s part of a push by the Christian charitable organization to embrace the ideas of Black Lives Matter, and “dismantle white privilege” and “disrupt the Western-prescribed nuclear family structure.”
The Salvation Army’s Alexandria-based leadership has created an “International Social Justice Commission” which has developed and released a “resource” to educate its white donors, volunteers and employees called Let’s Talk about Racism.
It asserts Christianity is institutionally racist, calling for white Christians to repent and offer “a sincere apology” to blacks for being “antagonistic.. to black people and the values of the black community.”
“Many have come to believe that we live in a post-racial society, but racism is very real for our brothers and sisters who are refused jobs and housing, denied basic rights and brutalized and oppressed simply because of the color of their skin,” one lesson explains. “There is an urgent need for Christians to evaluate racist attitudes and practices in light of our faith, and to live faithfully in today’s world.”
In an accompanying Study Guide on Racism, Salvation Army authors explain that all whites are racist, even if they don’t realize it. “The subtle nature of racism is such that people who are not consciously racist easily function with the privileges, empowerment and benefits of the dominant ethnicity, thus unintentionally perpetuating injustice,” it says.
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